Business Storytelling Basics

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You're here, which means you've taken your first step toward mastering the basics of business storytelling. This 1-hour course is divided into 16 mini-lessons (2-5 minutes each). Scroll down below to get an overiew of the course and to see what's covered in each lesson. Upon completion of this course, you'll have the opportunity to purchase our new 5-star-rated ebook, Win With Decency, for $3.99 (a 60% savings)!

16 Lessons

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16 Lessons in Business Storytelling Basics:


Get An Overview of the Course

Sec. 1 ∣ Lec 1.—Getting in Shape

Learn Why Getting in Storytelling Shape Matters

Sec. 1 ∣ Lec 2.—Getting in Shape

Learn about Storytelling and 5G

Sec. 1 ∣ Lec 3.—Getting in Shape

Learn how storytelling drives meaning

Sec. 2 ∣ Core Training (Intro)

Dive into circuit training for storytelling muscles

Sec. 2 ∣ Lec. 1—The Brain

Learn the neuroscience behind storytelling

Sec. 2 ∣ Lec. 2—Audience (I)

Learn to Put Your Audience First

Sec. 2 ∣ Lec. 2—Audience (II)

Learn to Put Your Audience First

Sec. 2 ∣ Lec. 3—Attention (I)

Learn How to Earn Greater Share of Attentinon

Sec. 2 ∣ Lec. 3—Attention (II)

Learn how to earn greater share of attention

Sec. 2 ∣ Lec. 3—Attention (III)

Sec. 2 ∣ Lec. 4—Action

Learn why action is the ultimate metric in storytelling

Sec. 2 ∣ Lec. 5—Leadership (I)

Learn the language of leadership\

Sec. 2 ∣ Lec. 5—Leadership (II)

Learn the power of metaphor in business storytelling

Sec. 3 ∣ Drive Change

Wrap Up ∣ Close

Wrap up the course